Pay Per Click

Pay Per Click Management

What is Pay Per Click (PPC)?

With search engines, pay per click advertisements are usually text ads placed near search results; when a site visitor clicks on the advertisement, the advertiser is charged a small amount. Pay per click is also sometimes known as Cost Per Click (CPC).

While many companies exist in this space, Google Adwords and Yahoo! Search Marketing, which was formerly Overture, are the largest network operators as of 2006. MSN has started beta testing with their own PPC services MSN adCenter. Depending on the search engine, minimum prices per click start at a few pence up to several pounds. Very popular search terms can cost much more on popular engines.

The use of PPC advertising has grown substantially over the past few years and now represents the one sector of advertising - both online and offline - with the highest increases in annual spend. PPC is also the part of the search engine business that has provided the exceptional financial growth for the likes of Google and Yahoo!, as many companies have started to use this form of targeted advertising and therefore the average cost for buying position within the sponsored listings has also increased.

How can (PPC) benefit my business?

With the Internet expanding at such a rapid rate, there is so much competition that you can’t rely on free search engines alone to get people visiting your site.

PPC advertising allows your business to advertise on the pages served by search engines when a user searches for a specific keyword - placing your business in front of people actively searching for your type of product or service.

PPC can be an immensely powerful and cost-effective advertising tool, either used in isolation or alongside a search engine optimisation campaign.

How can Level Studio help your business with (PPC)?

Level Studio have extensive experience managing PPC advertising for our clients, helping to take away the hassle whilst maximising the benefits of this sometimes complex medium.

If you would like to discuss our Pay Per Click services with one of our consultants please Contact Us

Details of our Pay Per Click Management prices can be found here